Jetour documentary wins three Telly Awards

Jetour’s documentary “Return of the Cheetah: Horn of Africa,” produced with Discovery, won three honors at the 47th Telly Awards and also took a Gold Award at the New York Festivals Advertising Awards. The recognition spotlights Jetour’s wildlife conservation messaging as the company expands its long-term Cheetah Conservation Fund partnership across Africa. Why it matters: - The awards give Jetour international visibility for a conservation-focused film tied to its broader “travel + public welfare” strategy. - The documentary also reinforces attention on cheetah protection at a time when fewer than 7,500 wild cheetahs remain worldwide. - The recognition links brand marketing, wildlife protection, and social impact in one campaign. What happened: - The 47th Telly Awards announced its winners on June 10, 2026. - Jetour’s documentary “Return of the Cheetah: Horn of Africa,” produced with Discovery, won three awards. - The film received a Gold Award for short documentary and Silver Awards for cinematography and nature and wildlife. - The documentary also won a Golden Trophy at the New York Festivals Advertising Awards. The details: - The Telly Awards were founded in 1979 and are widely recognized as a top honor for television and video production. - This year’s competition drew more than 13,000 entries from 55 countries. - More than 250 industry experts judged the submissions. - The awards recognized both the film’s production craft and its conservation message. - Jetour said the honors reflect its long-term commitment to wildlife conservation and sustainable social impact. - Jetour and the Cheetah Conservation Fund launched the “Return of the Cheetah” charitable initiative in 2024. - The first phase took place in Namibia and focused on cheetah rescue operations. - In 2025, the initiative expanded to Somaliland, where Jetour and the Cheetah Conservation Fund created a cheetah reserve and produced the documentary. - The initiative is scheduled to enter South Africa in 2026 to support the long-term sustainability of cheetah populations. - The collaboration has evolved from emergency rescue work to a long-term effort focused on species sustainability, habitat restoration, and ecosystem protection. - More information is available on Jetour’s website. Between the lines: - Jetour is using conservation storytelling as a visible part of its global brand identity. - The company’s approach goes beyond a single wildlife project and folds charity into regional business strategy. - The cheetah initiative gives Jetour a concrete example of its “travel + public welfare” model in action. What’s next: - Jetour plans to keep expanding its sustainable “travel + public welfare” model. - The company says it will continue building long-term charitable programs that support both local communities and the natural environment. - The next phase of the cheetah initiative is expected to focus on South Africa and broader conservation continuity. - Jetour will continue integrating environmental protection, community support, and social impact programs into its global development roadmap.